Post by account_disabled on Feb 14, 2024 8:04:22 GMT
The heres my example of a statement. Client X found that the most dangerous roads in the UK are X Y Z. Thats the statement. Now for the story lets spice it up a little bit. New data reveals that out of of the most dangerous roads in the UK are in London as cyclist deaths reach an alltime high. Can you see the difference between a story and a statement Im latching it into something in society thats really important at the moment because cyclist deaths are reaching an alltime high. On top of that Im giving it a punchy stat straightaway and then tying it into the city of London.
Step three Create a package So this seems like a bit of a nobrainer and Timor Leste Email List a really obvious one but its so incredibly important when youre trying to bring your content campaign back from the dead. Think about creating a package. We all know that journalists are up against tight deadlines. They have KPIs in terms of the articles that they need to churn out on a daily basis. So give them absolutely everything that they need to cover your campaign. Ive put together a checklist for you and you can tick them off as you go down. Thirdparty expert or opinion.
If youre doing something around health and nutrition why dont you go out and find a doctor or a nutritionist that can give you comment for free because remember youll be doing the hard work for their that youre going to be writing. Make sure that your data and your methodology is watertight. Prepare a methodology statement and also get all of your data and research into a Google sheet that you can share with journalists in a really open and transparent way. Press release. It seems really simple but get a wellwritten press release or piece of supporting copy written out.
Step three Create a package So this seems like a bit of a nobrainer and Timor Leste Email List a really obvious one but its so incredibly important when youre trying to bring your content campaign back from the dead. Think about creating a package. We all know that journalists are up against tight deadlines. They have KPIs in terms of the articles that they need to churn out on a daily basis. So give them absolutely everything that they need to cover your campaign. Ive put together a checklist for you and you can tick them off as you go down. Thirdparty expert or opinion.
If youre doing something around health and nutrition why dont you go out and find a doctor or a nutritionist that can give you comment for free because remember youll be doing the hard work for their that youre going to be writing. Make sure that your data and your methodology is watertight. Prepare a methodology statement and also get all of your data and research into a Google sheet that you can share with journalists in a really open and transparent way. Press release. It seems really simple but get a wellwritten press release or piece of supporting copy written out.