Post by roselin10 on Dec 5, 2023 10:17:07 GMT
While exit-popups can be used for marketing purposes, they can't be used for lead generation directly. It's not possible to prevent the closing of a tab and show a lightbox opt-in form instead. You can only show browser warning messages like this one: Because of this, exit-intent is about tracking the movement of the mouse cursor to determine when a visitor is likely to leave, although there's no way of knowing for sure that they were about to leave. Why Exit Intent? Now that we know what it is, the next question is: why has exit intent become such a popular tool? It mostly comes down to a very simple and very persistent idea, which is: "Lightbox opt-in forms are annoying!" A lightbox opt-in form that triggers after a few seconds interrupts your visitor and can indeed be perceived as annoying.
As a website owner, you might be very concerned about annoying your visitors and Phone Number you might even have a deeply held belief that lightbox opt-in forms must perform badly because of how annoying they are. The logic usually goes: "I don't like lightboxes that interrupt me, therefore no one likes them, therefore they must be ineffective." On the other hand, marketers keep telling you that lightbox forms perform great and that you should use them. Exit intent appears as the solution to this dilemma: you get to use lightbox forms, but in a way that doesn't interrupt or annoy your visitors! It's the perfect compromise! Or is it..? The Damning Evidence Against Exit Intent We built Thrive Leads specifically to make A/B testing of opt-in forms as fast and easy as possible.
As a result, we've been able to run tests on many sites in different niches and compare the effectiveness of exit intent against other opt-in form triggers. Here are some of the things we discovered: Case Study # These are the results of testingthree different trigger settings: Showing the lightbox on exit intent. Showing the lightbox after seconds. Showing the lightbox instantly on page load. The data from the test looks like this (tested using Thrive Leads): The test shows that both showing the lightbox after a delay or showing it instantly on page load are significantly more effective at converting visitors into subscribers than the exit intent trigger is.
As a website owner, you might be very concerned about annoying your visitors and Phone Number you might even have a deeply held belief that lightbox opt-in forms must perform badly because of how annoying they are. The logic usually goes: "I don't like lightboxes that interrupt me, therefore no one likes them, therefore they must be ineffective." On the other hand, marketers keep telling you that lightbox forms perform great and that you should use them. Exit intent appears as the solution to this dilemma: you get to use lightbox forms, but in a way that doesn't interrupt or annoy your visitors! It's the perfect compromise! Or is it..? The Damning Evidence Against Exit Intent We built Thrive Leads specifically to make A/B testing of opt-in forms as fast and easy as possible.
As a result, we've been able to run tests on many sites in different niches and compare the effectiveness of exit intent against other opt-in form triggers. Here are some of the things we discovered: Case Study # These are the results of testingthree different trigger settings: Showing the lightbox on exit intent. Showing the lightbox after seconds. Showing the lightbox instantly on page load. The data from the test looks like this (tested using Thrive Leads): The test shows that both showing the lightbox after a delay or showing it instantly on page load are significantly more effective at converting visitors into subscribers than the exit intent trigger is.