Post by roselin10 on Dec 5, 2023 10:16:05 GMT
Using exit intent opt-in forms on your site? Here's why probably you shouldn't... #exitintentmyth Click to Tweet Case Study # You may also remember a similar test from one of our previous posts, that looked like this: If we grab the same data points as in the test above, we see this: The results are similar and again, the exit intent trigger performs worse than any of the other triggers tested. There is a caveat with this test, though: because the number of conversions is quite low, I'd describe these results as an "early indicator" rather than solid evidence.
Having said that, we have run similar tests for longer periods and with more traffic WhatsApp Number and gotten the same kinds of results repeatedly. The evidence suggests strongly that exit-intent forms don't tend to perform very well. If you look at how commonly used exit intent is all across the web, it's clear that there's a myth about exit intent being "the best" thing or "the right" thing to use. With the tests we've run and the case studies shown above, I hope that we've effectively busted this myth. The Redeeming Factors: When to Use Exit Intent I could spend the rest of this post showing more test data where exit intent performs badly and continue to tear it down as a technique for list building. Instead, I want to make this more positive and useful, so we'll examine when it actually does make sense to use exit intent. After that, we'll look at some ways in which exit intent can be improved dramatically.
The ideal way to use exit intent can be summed up in one sentence: use it to promote secondary offers only. List building tip: use exit intent for secondary offers only! #exitintentmyth Click to Tweet Here are some examples to illustrate what that means: Add a Lead Generation Offer to a Sales Page On a sales page, you have a clear primary offer and conversion goal: you want visitors to learn about the product and then make a purchase. On a sales page, it would be a mistake to interrupt a visitor with a time-delayed lightbox and an opt-in offer to making the sale. However, using exit intent can be useful in this scenario. Instead of interrupting potential buyers, you show an opt-in offer only to visitors who were about to leave anyway.
Having said that, we have run similar tests for longer periods and with more traffic WhatsApp Number and gotten the same kinds of results repeatedly. The evidence suggests strongly that exit-intent forms don't tend to perform very well. If you look at how commonly used exit intent is all across the web, it's clear that there's a myth about exit intent being "the best" thing or "the right" thing to use. With the tests we've run and the case studies shown above, I hope that we've effectively busted this myth. The Redeeming Factors: When to Use Exit Intent I could spend the rest of this post showing more test data where exit intent performs badly and continue to tear it down as a technique for list building. Instead, I want to make this more positive and useful, so we'll examine when it actually does make sense to use exit intent. After that, we'll look at some ways in which exit intent can be improved dramatically.
The ideal way to use exit intent can be summed up in one sentence: use it to promote secondary offers only. List building tip: use exit intent for secondary offers only! #exitintentmyth Click to Tweet Here are some examples to illustrate what that means: Add a Lead Generation Offer to a Sales Page On a sales page, you have a clear primary offer and conversion goal: you want visitors to learn about the product and then make a purchase. On a sales page, it would be a mistake to interrupt a visitor with a time-delayed lightbox and an opt-in offer to making the sale. However, using exit intent can be useful in this scenario. Instead of interrupting potential buyers, you show an opt-in offer only to visitors who were about to leave anyway.