Post by account_disabled on Dec 3, 2023 10:58:07 GMT
The most popular ones include BCG Matrix McKinsey Matrix product or industry attractiveness ADL Matrix sector maturity assessment Hofer Matrix product life cycle Shell Matrix market attractiveness In this article, we will take a closer look at one of them the BCG matrix. What is the BCG matrix? The BCG Matrix was developed by Boston Consulting Group to easily assess the potential of products or strategic business units. In the case of small and mediumsized enterprises, the method uses information about current market growth trends and the share of selected products in the market.
The individual components of our offer are classified as follows cash cows, stars, question marks and dogs. What do they mean? Cash cows They constitute the source of most revenues. Cash cows are important for maintaining the stability of the company and its photo editing servies ability to raise funds for the socalled Stars. Stars They bring high profits, but due to the competitive environment, they require large financial outlays. Question marks These are recently introduced new products. In the initial phase, they do not generate profits, but they need investment for development.
They carry some risk because it is difficult to determine whether they have a chance of achieving their goals. Dogs They are characterized by low profitability, and sometimes they are unable to cover the costs incurred. They should . Example of BCG portfolio analysis − ecommerce industry To present an example of the use of the matrix, we will refer to the ecommerce industry. Let's assume that we run an online store selling sports clothing and accessories. Using this tool will show you how to build catalogs of our products.
The individual components of our offer are classified as follows cash cows, stars, question marks and dogs. What do they mean? Cash cows They constitute the source of most revenues. Cash cows are important for maintaining the stability of the company and its photo editing servies ability to raise funds for the socalled Stars. Stars They bring high profits, but due to the competitive environment, they require large financial outlays. Question marks These are recently introduced new products. In the initial phase, they do not generate profits, but they need investment for development.
They carry some risk because it is difficult to determine whether they have a chance of achieving their goals. Dogs They are characterized by low profitability, and sometimes they are unable to cover the costs incurred. They should . Example of BCG portfolio analysis − ecommerce industry To present an example of the use of the matrix, we will refer to the ecommerce industry. Let's assume that we run an online store selling sports clothing and accessories. Using this tool will show you how to build catalogs of our products.