Post by account_disabled on Feb 27, 2024 3:08:00 GMT
The it in the way magazines are organized starting with an initial section of often shortform content before you then hit a fourpluspage feature. This is done to ensure we keep turning the pages experiencing variation as we do so. This is something I like to call content flow. Its a great strategic tool to help ensure you design your overall strategy the right way. The approach to strategy The key is actually very simple. It focuses the mind on the creation of a content framework that enables you to produce lots of highquality regular content and the ideas that flow from it.
I call it the Constant Content Plan. planning phase is to create a process that Kazakhstan Phone Number List supports the building of layers of different content types like we see below in our second diagram In this example you can see how we intersperse the bigger campaigns with lots of owned content creating a blog and resources section that gives the new visitor something to explore and come back to. Without it they simply float back out into the content abyss and onto someone elses radar. That consistent delivery and the audience retention it creates comes from the smaller content pieces the glue that binds it together the strategy in its entirety.
Smaller doesnt mean lowerquality however and investing lots of time through the ideation phase for these pieces is critical to success. Creating smaller ideas To do this well and create that constant content strategy a great place to start is by looking at the ideas magazines use. For example these are the regular content types you often find in the bestcrafted titles What Ive learned Advice piece from a heavyhitter. Can sometimes be expanded to what Ive learned in my s s s etc. The dual interview. Get two people together for an interview. Write an intro as to why theyre there and then transcribe their chat. Bingo unique content. Have you everWhat do.
I call it the Constant Content Plan. planning phase is to create a process that Kazakhstan Phone Number List supports the building of layers of different content types like we see below in our second diagram In this example you can see how we intersperse the bigger campaigns with lots of owned content creating a blog and resources section that gives the new visitor something to explore and come back to. Without it they simply float back out into the content abyss and onto someone elses radar. That consistent delivery and the audience retention it creates comes from the smaller content pieces the glue that binds it together the strategy in its entirety.
Smaller doesnt mean lowerquality however and investing lots of time through the ideation phase for these pieces is critical to success. Creating smaller ideas To do this well and create that constant content strategy a great place to start is by looking at the ideas magazines use. For example these are the regular content types you often find in the bestcrafted titles What Ive learned Advice piece from a heavyhitter. Can sometimes be expanded to what Ive learned in my s s s etc. The dual interview. Get two people together for an interview. Write an intro as to why theyre there and then transcribe their chat. Bingo unique content. Have you everWhat do.